Hey! Next week we’re going down to the SXSW Festival in Austin, TX. If you’re going to be in Austin for this legendary annual music festival, come join us at Gear Alley—Booth 108—on March 16-19 and exclusive opportunity to play the new, highly anticipated TRIREC INFINIUM Boutique-Style Amp! It’s coming with us. We’re also going to be giving away a handsome BUGERA V5. If you can’t make it down, stay tuned to our Facebook page and YouTube channel for video coverage from Austin.
During Lollapalooza 2010 weekend in Chicago August 5-9, BUGERA generated some major buzz with some of the festival’s top performing artists! At a special VIP music lounge held in the Hard Rock Hotel by BMF Media Group, The MUSIC Group set up post for 3 days with both the BUGERA and BEHRINGER brands, attracting lots of attention as one of the event’s primary music gear sponsors. Throughout the event, Lollapalooza acts and visiting artists such as Phoenix, Hockey, The Verve Pipe, Blues Traveler, The National, Slightly Stoopid, Arcade Fire, The Constellations, Ke$ha, Cut Copy, Switchfoot, Blitzen Trapper, Company of Thieves, and many more stopped through to try out popular BUGERA boutique-style combo amps. The amps demoed include the new BC30-212—a 30-Watt, 2-channel, valve rectifier combo; the V22, with its vintage tone and ultra-modern feature set; and the best-selling 333XL-212—a high-gain, 3-channel, 120-Watt juggernaut.
While over 40 leading bands and artists requested to keep in contact with BEHRINGER and BUGERA about special gear requests, some made special arrangements right on site to incorporate the BUGERA amps into their performance kit during the festival. After checking out the V22, Grammy-winning band Phoenix, a worldwide sensation who hail from Versailles, even opted to snag one for their Official “Aftershow” performance on Sunday night at House of Blues. Similarly, Austin-based outfit Harlem chose to play their Saturday night show with a BUGERA amp after being introduced to it at the Music Lounge. Their performance, with Wavves, took place at Chicago’s Empty Bottle. Keep checking back on the BUGERA website, as pictures, updates and coverage will be posted regularly!
The BEHRINGER brand also collected exclusive content on-site by setting up the BEHRINGER Podcast Station, where Lollapalooza artists and bands recorded interviews that will be released over the coming weeks through the BEHRINGER online community. Stay tuned to www.Behringer.com for more info on the podcasts.
While over 40 leading bands and artists requested to keep in contact with BEHRINGER and BUGERA about special gear requests, some made special arrangements right on site to incorporate the BUGERA amps into their performance kit during the festival. After checking out the V22, Grammy-winning band Phoenix, a worldwide sensation who hail from Versailles, even opted to snag one for their Official “Aftershow” performance on Sunday night at House of Blues. Similarly, Austin-based outfit Harlem chose to play their Saturday 