Hey! Next week we’re going down to the SXSW Festival in Austin, TX. If you’re going to be in Austin for this legendary annual music festival, come join us at Gear Alley—Booth 108—on March 16-19 and exclusive opportunity to play the new, highly anticipated TRIREC INFINIUM Boutique-Style Amp! It’s coming with us. We’re also going to be giving away a handsome BUGERA V5. If you can’t make it down, stay tuned to our Facebook page and YouTube channel for video coverage from Austin.
BUGERA made a big splash at NAMM 2011. Two new amps – The MAGICIAN INFINIUM and TRIREC INFINIUM drew a lot of attention from everyone visiting the BUGERA soundroom!
BUGERA’s new MAGICIAN INFINIUM amp made Sonic State’s “NAMM11: The Amp’s That Rocked The Hardest” list! Sonic State was impressed with the entire line of new BUGERA products. Their nearly 15 minute video showcasing all the amps can be seen below. The MAGICIAN INFINIUM is a Boutique Style 85 Watt, 3-Channel Valve Combo Amp with Varipower and Infinium valve life multiplier.
“Essentially this amp is like having a range of different vintage amps, all built in to one combo. The Varipower system means that you can achieve those cranked soft-clip valve sounds at low volume levels.” – Sonic State, January 2011.
Premiere Guitar featured a video of the new TRIREC INFINIUM:
Guitar World also showcased the BUGERA Amps at NAMM 2011.
For more information about BUGERA amps and the new INFINIUM technology visit the BUGERA-AMPS website.
The BUGERA V22 was listed as the #2 cool gift idea in Time Out Chicago’s “10 Cool Gift Ideas for Cool Guys” blog post.
“The V22 looks like a more expensive boutique amp, with its arrow-shaped controls and creamy nameplate panel area. I’ve toyed with one for a bit and found that it has the British-type tone that lover’s of the ’60′s Who/Stones/Kinks will dig, lots of colorful high-end, but also a nice midrange body. It’s easy to dial in classic rock and blues sounds via a three-tube pre-amp stage and two tube power stages a mid boost and overdrive.” — Time Out Chicago, December 2010.
“The BUGERA V5 is a bold-sounding addition to the proud legacy of the vastly underrated small tube combo. For practice and studio applications, you’ll be hard pressed to find better band for your buck.” – Guitar World Magazine, December 2010.
“The Crunch channel has a sustain and bigness of tone that would rival some of the best names in the overdrive business.” – Guitar and Bass UK, October 2008
“The BUGERA 333 easily covers everything from a bluesy purr to a full-on Metallica-style roar and while we’re at it the clean sounds aren’t to be sniffed at either.” – PlayMusic Pickup, September 2008
“There are two BUGERA 12 inch speakers, and you can add a speaker cabinet if you need even more volume, a problem which is likely to come up only if you’re playing on Mars and you need to reach an audience back on earth, because this thing is LOUD.” – Mixdown Australia, April 2008
“Volume at this level is totally addictive; your guitar comes alive in your hands, endless sustain and controllable feedback are there for the taking, and you’re surging that glorious fine line between sonic nirvana and total chaos.” – Performing Musician, September 2008
” BUGERA has produced two great tube heads in a price bracket that make them extremely attractive to both the beginner and professional gigging musician.” – Guitarist Magazine, June/July 2008
During Lollapalooza 2010 weekend in Chicago August 5-9, BUGERA generated some major buzz with some of the festival’s top performing artists! At a special VIP music lounge held in the Hard Rock Hotel by BMF Media Group, The MUSIC Group set up post for 3 days with both the BUGERA and BEHRINGER brands, attracting lots of attention as one of the event’s primary music gear sponsors. Throughout the event, Lollapalooza acts and visiting artists such as Phoenix, Hockey, The Verve Pipe, Blues Traveler, The National, Slightly Stoopid, Arcade Fire, The Constellations, Ke$ha, Cut Copy, Switchfoot, Blitzen Trapper, Company of Thieves, and many more stopped through to try out popular BUGERA boutique-style combo amps. The amps demoed include the new BC30-212—a 30-Watt, 2-channel, valve rectifier combo; the V22, with its vintage tone and ultra-modern feature set; and the best-selling 333XL-212—a high-gain, 3-channel, 120-Watt juggernaut.
While over 40 leading bands and artists requested to keep in contact with BEHRINGER and BUGERA about special gear requests, some made special arrangements right on site to incorporate the BUGERA amps into their performance kit during the festival. After checking out the V22, Grammy-winning band Phoenix, a worldwide sensation who hail from Versailles, even opted to snag one for their Official “Aftershow” performance on Sunday night at House of Blues. Similarly, Austin-based outfit Harlem chose to play their Saturday night show with a BUGERA amp after being introduced to it at the Music Lounge. Their performance, with Wavves, took place at Chicago’s Empty Bottle. Keep checking back on the BUGERA website, as pictures, updates and coverage will be posted regularly!
The BEHRINGER brand also collected exclusive content on-site by setting up the BEHRINGER Podcast Station, where Lollapalooza artists and bands recorded interviews that will be released over the coming weeks through the BEHRINGER online community. Stay tuned to www.Behringer.com for more info on the podcasts.
While over 40 leading bands and artists requested to keep in contact with BEHRINGER and BUGERA about special gear requests, some made special arrangements right on site to incorporate the BUGERA amps into their performance kit during the festival. After checking out the V22, Grammy-winning band Phoenix, a worldwide sensation who hail from Versailles, even opted to snag one for their Official “Aftershow” performance on Sunday night at House of Blues. Similarly, Austin-based outfit Harlem chose to play their Saturday 