Bugera is Born

You Gotta Be Freaking Crazy... to start a new brand.
Well, maybe just passionate about tone and those hot glass-encased thingees called valves.

Wherever our madness comes from, we were determined to bring something new to that huge all-ages partybash known as Guitar Amplification. Not just old-rehashed tone wearing new boots and panties, but fresh new faces with the energy to kick the Guitar Amplification party up a notch or two.

And darned if just 3 years later, Bugera seems to have definitely won enough respect to let us party with the stars. If you’re one of the proud Bugera amp owners who helped us get this far, here’s to you.

Bugera does it right. We don’t just buy off-the-shelf components and stuff‘em into cabinets. Doing things right takes major resources. First, we are obsessive about valve selection.

Second, we’re one of the few companies that actually makes every major amp and cabinet component — all the way down to the voice-coil windings and cones of our custombuilt speakers. And third, we’re quality control freaks who know how to use high tech production methods to get vintage results.

It’s sort of like Survivor except with valves. For relatively simple devices that have been around over 100 years, thermionic valves (a.k.a. tubes) are incredibly mysterious little buggers. Each and every one literally has its own personality. And some are nicer than others.

So we buy boatloads of tubes and meticulously test each one. For electronic tolerances, microphonics, continuity over time and of course tone (by plugging every one into an amp and listening to it). We then sort preamp triodes into five and power amp pentodes into eight categories, and hand-match the survivors into pairs for even performance and long life expectancy. Bottom line: For every ten tubes we buy, only one makes the cut and becomes A-graded for sensitive V1 stages.

We build our own speakers. It ain’t easy. A guitar cabinet and the speaker(s) inside is a musical instrument in its own right. Having to buy somebody else’s speakers severely limits tonal options.

So we made the mondo investment it takes to build Bugera speakers in-house. We grind our own pulp and then form the cones. We wind our own voice coils, stamp our own suspensions, machine our own back plates, hand-assemble and test each speaker. It’s an important part of why Bugera combos and cabs sound so good.

High tech design for classic tone. Bugera amps are assembled using both circuit boards and hand-wiring. We don’t apologize for using circuit boards…because when done right, it’s the best way to minimize noise and maximize durability.

Months of R&D time have gone into the design and ?placement of multiple circuit boards dedicated to each amp section; internal cabling has been planned out in the same careful manner. These modern improvements let us deliver amps that achieve all the classic, vintage tones but with far less of the classic vintage buzz, whine and hum.

Picky picky picky. Our obsession starts with tubes and ends with one of the most rigorous testing programs of any amplifier manufacturer. Literally every fourth technician in the Bugera factory is a Quality Control Inspector. Every head and combo undergoes a battery of tests at each stage of assembly.

Finally, each amp is burned in, calibrated and tested by a guitarist. Yes, a highly skilled guitarist actually plays through every single amp. Then, and only then, do they earn the name Bugera. All of these advanced manufacturing methods, old school design and loving care that goes into building Bugera, means you get a rock-solid amp that can take years of hard use. Just ask our endorsers who have racked up thousands of gigs in the last year alone.

They can swing both ways. Many of our amps can be configured to operate in either 6L6 or EL34 mode, enabling your sound to migrate east of the Atlantic ocean to the west coast of the USA.

Reconfiguration requires installing the new tubes, which are not provided, flipping a single switch and adjusting the bias voltage. We highly recommend you contact a skilled professional for this service.

Fun for the whole family @ bugera-amps.com This brochure is just the beginning of learning about Bugera. Log on to our web site to read reviews, view demo videos, get the dirt on our artists/endorsers, spot your nearest dealer and much more. Or just haul your tush into a Bugera dealer. It goes without saying even though we just said it, the best way to sell yourself on Bugera is to plug into one and wring it out. Find your nearest dealer. And do the deed. Bugera - tone perfected.


Guitar World Magazine